Your winter appeals were a success, but now what?

The festive season may have provided the spark, but the real challenge lies in keeping that flame alive throughout the rest of the year.
If you’re wondering how to transition your new supporters from a one-time gift to a lifelong commitment without losing momentum, this session is for you!

This session focuses on the critical transition from seasonal giving to year-round loyalty. We will discuss how to move away from generic mass-messaging in favor of a person-centred approach that puts the donor’s experience at the heart of your strategy. By focusing on revenue efficiency and smart traffic acquisition, we will show you how to ensure your digital presence remains a high-performing asset long after the holiday season has ended.

In the second part of the webinar, a charity part of the iRaiser Community will share an inspiring look at their recent winter appeal and provide a roadmap of their strategy for the months ahead.