FUNDRAISING GUIDE 📖
Charity fundraising: 4 strategies to engage and retain Millenials and Gen Z
Bonus: 5 email templates to help you connect with young supporters
Millennials and Gen Z are reshaping the rules of charity fundraising. Through multi-channel engagement, these generations seek transparency, tangible impact, authenticity, and opportunities for active participation.
This guide helps you adapt your fundraising strategy to these new behaviours and build long-term relationships with your younger supporters.
A practical guide to understanding, engaging and retaining the next generation of donors
In this guide, you will learn how to:
Understand the expectations of young donors
Identify their engagement journeys
Turn attention into meaningful action
Integrate storytelling, impact proof and personalisation into your communications