Skip to content

Mastering the donor cycle: from CRM data to recurring donations

In-person event in English - Brussels

October 28th - from 9:00am to 1:00pm

🚀 What if you could optimise your fundraising practices to turn every contact into a long lasting commitment?

Join us for an immersive half-day event in English and take your day-to-day work to the next level. Together, we’ll cover the full donation process, from CRM to donation forms, with practical tips, case studies, and expert advice.

Our workshop is truly designed to help fundraisers like you upgrade their strategies, convert more donors, and maximise impact!

Get a 360° view of the operational cycle to optimise your donation process, with tips and tools tailored to your organisation’s needs.

The Program

9:00am - 9:30am
Welcome coffee and registrations
9:30am - 9:45am
Introduction to the morning
9:45am - 10:30am
Mastering the donor cycle - part 1: Building the foundation

Fanny Friart, Product Marketing CRM - iRaiser
Simon Romain, Chief Creative Officer - iRaiser

A practical journey through the donor cycle, from acquisition to retention, and from one-time gifts to recurring support.

In this first session, discover how CRM insights and iRaiser digital fundraising tools work together to personalise journeys and strengthen engagement.

10:30am - 11:00am
Session hosted by Adfinitas

Alain Bourdil, Head of Development Belgium - Adfinitas

11:00am - 11:30am
Coffee break
11:30am - 12:00pm
Manage your campaigns effectively: Data to boost your impact

Rémi Touja, Marketing Consultant

When used properly, data is not a constraint, but rather a compass to guide your decisions.

This session will give you the keys to better understand where your donations come from, measure what really matters, and invest your time and resources more effectively!
It's time to bring order, clarity, and control to your fundraising strategy.

12:00pm - 12:45pm
Mastering the donor cycle - part 2: Growing and upgrading

Fanny Friart, Product Marketing CRM - iRaiser
Simon Romain, Chief Creative Officer - iRaiser

A practical journey through the donor cycle, from acquisition to retention, and from one-time gifts to recurring support.

In this second session, discover how CRM insights and iRaiser digital fundraising tools work together to apply simple nudges that transform generosity into lasting commitment.

12:45pm - 1:00pm
Conclusions

Gilles Van Doosselaere, Country Manager Benelux - iRaiser

Our speakers

Alain-Bourdil adfinitas bw
Alain Bourdil Head of Development BelgiumAdfinitas Belgium
Fanny
Fanny Friart Product Marketing CRMiRaiser
Simon Romain_iRaiser
Simon Romain Chief Creative OfficeriRaiser
Remi touja bn
Rémi Touja Marketing Consultant
Gilles-300x300
Gilles Van Doosselaere Country Manager Benelux

iRaiser

 

Event Location

Mundo Madou

Av. des Arts 7/8, 1210, Brussels
Free in-person event - Tuesday, October 28th, from 9:00am

Register here