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Watch the video: UK for UNHCR’s journey to optimise their online fundraising

UK for UNHCR, the UN Refugee Agency branch for the UK, embarked on a successful journey to optimise their fundraising with the help of iRaiser’s solutions. The heart of their strategy lay in meticulous A/B testing of their fundraising appeals, facilitated by iRaiser’s Payment Platform, to fine-tune their donation pages. Their goal focused on enhancing user-experience and boosting conversions for all their appeals.

The outcome was staggering: a remarkable 133% surge in revenue, and an astounding 919% spike in online income after the implementation of the new form for their Afghanistan appeal.

In this 15-minute video, UK for UNHCR goes through a step-by-step process and breakdown of their strategy to implement their optimisation plan, and the results of their tests.

Discover how UK for UNHCR were able to:

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Easily implement & test donation form variations within the iRaiser platform and raise more funds.
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Increase their revenue and witness a spike in online donations like never before.
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Seamlessly transition all campaigns to the winning layout through an easy-to-use backend

 Watch the video and see how the impact of their meticulous optimization and transformation efforts gave way to their success.

For more inspirational content, tips and best practices visit our blog!