Watch the video: UK for UNHCR’s journey to optimise their online fundraising

UK for UNHCR, the UN Refugee Agency branch for the UK, embarked on a successful journey to optimise their fundraising with the help of iRaiser’s solutions. The heart of their strategy lay in meticulous A/B testing of their fundraising appeals, facilitated by iRaiser’s Payment Platform, to fine-tune their donation pages. Their goal focused on enhancing user-experience and boosting conversions for all their appeals.

The outcome was staggering: a remarkable 133% surge in revenue, and an astounding 919% spike in online income after the implementation of the new form for their Afghanistan appeal.

In this 15-minute video, UK for UNHCR goes through a step-by-step process and breakdown of their strategy to implement their optimisation plan, and the results of their tests.