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Peer-2-Peer Fundraising in Finland: Insights, Trends & Success Stories

Free webinar

Wednesday, February 4th, 2026
From 1pm to 2pm (EET - Helsinki time)

Since 2018, iRaiser has supported Finnish organisations, providing a Peer-2-Peer platform that allows supporters to take the lead, create their own fundraising collections and raise vital funds for the causes they care about.

In this webinar, we will explore key insights from the Finnish fundraising market and examine years of data gathered from local organisations of all sizes and sectors, uncovering the unique characteristics that define Peer-2-Peer fundraising success in Finland.

In the second part of the webinar, Finnish charities currently working with Peer-2-Peer fundraising will share their experiences. They will offer a behind-the-scenes look on how they use this approach, the benefits it brings to their organisations, and how P2P supports their broader fundraising strategies

With Meta’s ban on paid advertising for social issues and significant government budget cuts affecting Finnish charities, now may be the right time to explore how Peer-2-Peer fundraising can become a key driver of long-term, sustainable fundraising growth.

Register now to discover more about Peer-2-Peer fundraising in Finland and how Finnish charities are successfully leveraging this approach. 

What we will cover:

  • Data: Core performance metrics, seasonality peaks, average amount raised by fundraisers, and much more.
  • Trends: Learn exactly when Finnish donors are most active and which campaigns are driving the best results.
  • Success Stories: Hear directly from Finnish charities on how they’ve integrated P2P to secure long-term revenue (the sessions from Sylva Ry and Save the Children Finland will be hosted in Finnish)

The speakers

Loui3-300x300
Loui Ohlendorff Nordic’s Regional ManageriRaiser
Sami Ruokangas
Sami Ruokangas Head Of Communications and FundraisingSylva ry
Jukka-Pekka Talsi
Jukka-Pekka Talsi Digital FundraiserSave the Children Finland