Skill-Sharing Day:
Empower your Digital Fundraising
Exclusive event
April 21st, 2026 - 8:45am to 12:30 pm
HUONE Kaivopiha, Helsinki
Join iRaiser’s Skill-Sharing Day in Helsinki!
On April 21st, iRaiser invites you to a new Skill-Sharing Day dedicated to digital fundraising, knowledge exchange, and meaningful networking. Hear from fellow fundraisers and industry experts as they share inspiring case studies and successful campaign examples.
During the event, we will feature five presentations from UNICEF Finland, Suomen Partiolaiset, Gainer Oy, Bängeri, and iRaiser. Together, we’ll dive into the nuances of Peer-to-Peer recruitment, share practical tips for converting one-time donors into monthly supporters, and explore ways to optimize seasonal campaigns. We’ll also discuss effective strategies for engaging Generation Z and highlight innovative approaches to help maximize your fundraising results.
The Program
- AGENDA
Loui Ohlendorff, Nordic’s Regional Manager - iRaiser
Discover how to boost your fundraising and improve your donors’ experience. In this session, we’ll cover strategies and innovations to increase average donation amounts, convert one-time donors into loyal monthly supporters, grow recurring contributions, and much more.
After this session, you’ll be ready to leverage iRaiser’s fundraising solutions to maximise your results and unlock the full potential of your campaigns.
Petteri Numminen, Website Specialist - UNICEF Finland
Recruiting supporters to fundraise on behalf of your charity is key to successful Peer-2-Peer fundraising.
In this session, UNICEF Finland will share how they strategically identify and convert different supporter segments into active fundraisers. The presentation will explore which audiences have proven most likely to take on a fundraising role, how tailored messaging and targeted promotion are used to engage them, and what practical approaches have helped scale their P2P efforts.
Through real examples, discover how UNICEF has successfully grown its Peer-2-Peer fundraising by working strategically with the recruitment of fundraisers.
Iina Leppäaho, Fundraising Expert - Suomen Partiolaiset
Suomen Partiolaiset has strategically increased its focus on fundraising, with the 2025 Christmas Campaign as the first opportunity to show the results of these efforts.
The Christmas campaign exceeded all expectations this year, delivering outstanding results. In this presentation, we’ll explore how the campaign was renewed and optimized to achieve such remarkable growth.
Discover the strategies and innovations that set this year’s campaign apart from previous ones, learn what worked differently, and gain insights from the lessons they gathered along the way.
Nina Heikkinen, Customer Manager - Gainer Oy
This presentation explores how Seta ry transformed one-time donations into long-term supporter relationships through telemarketing in collaboration with Gainer Oy.
Since 2022, they have gained over 1,200 new monthly donors, and conversion rates have remained strong at over 15%. Through this collaboration, Seta has not only attracted a significant number of new donors, but also gained valuable insights into what motivates people to support their work.
Learn how Seta ry and Gainer Oy strengthened engagement with supporters and built a sustainable approach to long-term fundraising growth.
Eija Gerlander, CEO & Founder - Bängeri
This presentation explores how Gen Z’s expectations of brands have fundamentally changed the rules of marketing communication. Rather than wanting to be marketed to, Gen Z wants to feel part of something meaningful. Building that sense of belonging requires transparency, authenticity, and credible voices that resonate far more strongly than polished campaigns.
We’ll examine how peer recommendations shape trust and engagement among younger audiences, and why influencer marketing can be so powerful when it’s done right. The session will also cover best practices for influencer marketing in 2026, focusing on approaches that genuinely connect with younger audiences.
Finally, the presentation will showcase practical and inspiring examples from different industries, highlighting strategies that have successfully captured the attention and trust of Gen Z. You will leave with concrete insights and actionable ideas for creating communication that resonates with the next generation.
