Unlock the Power of Digital Fundraising: A Day of Skill-Sharing

Teemu Halme, Finance & Administrative Manager - Seta ry

From simply displaying a bank account number on their website to building a successful fundraising program with numerous new monthly donors and thousands of contributions, Seta has demonstrated how to effectively grow their fundraising.

Discover how Seta developed a successful digital fundraising strategy and implemented new tools to boost online donations. Get inspired by their journey!

Nina Heikkinen, Account Manager - Gainer Oy

In this presentation, Gainer Oy, a company specializing in telemarketing activities for charities, will showcase how digital marketing can enhance your telemarketing efforts to generate more leads and conversions.

Discover effective strategies to expand your reach through digital channels, enabling you to identify, target, and nurture potential leads with tailored digital marketing campaigns.

Learn how to use data-driven insights from online efforts to enhance your telemarketing outreach and successfully convert leads into donors. 

Pertti Keinänen, Fundraising Manager - Sydänliitto

The Finnish government has decided to cut millions of euros in funding for various organizations, directly jeopardizing the important work of Sydänliitto. However, Sydänliitto has turned this challenge into an opportunity by revamping its monthly donation program and launching the highly successful "Sydänten sankarit."

This presentation will explore how Sydänliitto attracts new leads, converts them into monthly donors, and ensures their ongoing support month after month.

Pinja Orre, Expert in social communication and influencer marketing - PING Helsinki

Value-based influencer marketing has the potential to significantly boost visibility, attract new donors, and enhance fundraising efforts.

In this presentation, concrete case examples from various organizations, including the Red Cross, will be shared, highlighting best practices for effectively integrating social media influencers into your communication strategies.

Pinja Orre is an expert in social influencer marketing and serves as an account manager at PING Helsinki who is specialized in influencer marketing and social media campaigns.

Simo Porola, Communication and fundraising coordinator - Prometheus-leirin tuki ry

Prometheus-Leirin Tuki Ry launched a fundraising campaign at the beginning of summer to expand its operations and address the growing demand for its coming-of-age camps. The campaign, initiated through the iRaiser platform in collaboration with Ahjo Communications, set an initial goal of raising 10,000 euros. This target was significantly exceeded, with the campaign ultimately raising 14,000 euros. The campaign has since been nominated for Fundraising Campaign of the Year at the Finnish Comms Awards.

The presentation will share key insights from the organization’s first large-scale fundraising effort, highlighting the importance of solid background data, strong digital expertise, and how to have the donor in mind when executing a successful campaign.

Loui Ohlendorff, Nordic’s Regional Manager - iRaiser

Many charities have long relied on Meta's fundraising tools, which is no longer available for organizations in the EEA region. This change presents an opportunity to develop your own peer-to-peer platform.

In this presentation, we'll explore the fundamentals of P2P fundraising, including its core principles, various campaign types, strategies for effectively engaging and motivating fundraisers, and much more.

You'll get the chance to hear practical use cases on how Finnish and other Nordics charities have been successful with P2P.