When making an online donation, just like when making an e-commerce purchase, the payment is the step that ends the donor’s journey and finalises the donation. Quite technical, this step is not really well known and unfortunately often neglected. Did you know that by making the right choices and optimising this crucial step in your donation journey, you would improve the conversion rate of your donation form? Indeed, many donors abandon their donation when they reach the payment page. You ask yourself why? Lack of confidence in the page, loading time, mistyping their credit card numbers, lack of diversity in payment methods or failure of strong authentication, among many other reasons.

In this white paper we will give you the keys to transform your payment step into a conversion lever. We will answer the following questions: